Privacy Policy

Staffordshire Marketing
Effective Date: January 2025

Staffordshire Marketing is a digital marketing consultancy based in Staffordshire, UK. We help local businesses grow through strategic marketing services including social media management, SEO, and marketing strategy development.

Contact Information:

• Website: www.staffordshiremarketing.co.uk
• Email: louise@staffordshiremarketing.co.uk
• Phone: 07900 577 104
• Address: Staffordshire, UK

• Contact Details: Name, email address, phone number, business name, and address when you enquire about our services
• Business Information: Details about your business, marketing goals, and requirements shared during consultations
• Communication Records: Content of emails, phone calls, and messages exchanged about our services
• Payment Information: Billing details when you purchase our services (processed securely through third-party payment providers)

• Website Usage Data: Pages visited, time spent on site, browser type, device information
• Cookies: Small files stored on your device to improve website functionality (see Cookie Policy below)
• Analytics Data: Aggregated website performance data through Google Analytics

We use your personal information to:

• Provide Services: Deliver the marketing services you've purchased
• Communication: Respond to enquiries, provide quotes, and send service updates
• Improve Services: Analyse how our website and services are used to make improvements
• Marketing: Send our newsletter and relevant marketing updates (with your consent)
• Legal Compliance: Meet our legal and regulatory obligations

Under UK GDPR, we process your data based on:

• Contract: To provide the services you've requested
• Legitimate Interest: To improve our services and grow our business
• Consent: For marketing communications (you can withdraw this anytime)
• Legal Obligation: To comply with tax and business regulations

We may share your information with:

• Service Providers: Third-party tools we use to deliver our services (e.g., social media platforms, email marketing tools, payment processors)
• Legal Requirements: When required by law or to protect our legal rights
• Business Transfer: If we sell or transfer our business (you'll be notified of any changes)
• 
  

We never sell your data to third parties.

We keep your information for:

• Active Clients: During our business relationship and for 7 years after, for tax/legal purposes
• Enquiries: 2 years from last contact unless you become a client
• Newsletter Subscribers: Until you unsubscribe
• Website Analytics: Anonymised data retained for 26 months

Under UK data protection law, you have the right to:

• Access: Request a copy of the personal data we hold about you
• Rectification: Ask us to correct inaccurate information
• Erasure: Request deletion of your data (subject to legal requirements)
• Portability: Receive your data in a structured, machine-readable format
• Object: Object to processing based on legitimate interests
• Restrict: Ask us to limit how we use your data
• Withdraw Consent: For marketing communications (won't affect other processing)

To exercise these rights, email louise@staffordshiremarketing.co.uk

We protect your information through:

• Secure Storage: Data stored on password-protected systems
• Encryption: Sensitive data encrypted in transit and at rest
• Access Controls: Limited access to personal data on a need-to-know basis
• Regular Updates: Security measures reviewed and updated regularly

Some of our service providers (like Google, Meta) may process data outside the UK. We ensure adequate protection through:

• Adequacy Decisions: Using providers in countries with adequate data protection
• Standard Contractual Clauses: Where no adequacy decision exists
• Privacy Shield Alternatives: Approved transfer mechanisms
• 
  

Our website uses cookies to:

• Essential Functions: Enable basic website functionality
• Analytics: Understand how visitors use our site (Google Analytics)
• Marketing: Show relevant content and measure campaign effectiveness

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

If you subscribe to our newsletter, we'll send you:

• Weekly marketing tips for Staffordshire businesses
• Local business insights and opportunities
• Exclusive offers and service updates

You can unsubscribe at any time using the link in every email or by contacting us directly.

Our services are intended for business use only. We don't knowingly collect information from anyone under the age of 16. If we discover we've collected such information, we'll delete it immediately.

We reserve the right to update this privacy policy to reflect changes in our practices or any new legal requirements. We'll notify you of significant changes by:

• Posting the updated policy on our website
• Emailing active clients and newsletter subscribers
• Updating the "Effective Date" at the top

We use several third-party services that may collect information:

• Google Analytics: Website usage analytics
• Google Workspace: Email and document storage
• Mailchimp/ConvertKit: Newsletter management
• Payment Processors: Secure payment handling
• Social Media Platforms: When managing client accounts

Each has its privacy policies governing its use of data.

For questions about this privacy policy or your data:

Louise Smith - Staffordshire Marketing
Email: louise@staffordshiremarketing.co.uk
Phone: 07900 577 104

Data Protection Concerns:
If you're not satisfied with our response, you can complain to the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Phone: 0303 123 1113

This privacy policy was last updated on 22 July 2025 and applies to all personal data processed by Staffordshire Marketing.