LinkedIn Mastery for Business
LinkedIn Training
From Confused to Connected in 3 Hours
Build Authority • Generate Leads • Grow Your Network
Your Digital marketing consultent
Right then,
LinkedIn isn't just for job seekers or corporate types. It's where business decisions are made, partnerships are formed, and professional authority is built.
This comprehensive 3-hour Training will transform your LinkedIn presence from confusing to connected. You'll learn exactly how to use both personal profiles and business pages, what content actually gets engagement, and how to build professional relationships that lead to real business opportunities.
Why LinkedIn Actually Matters for Your Business
- 80% of B2B leads come from LinkedIn
- 4 in 5 LinkedIn members drive business decisions
- 3x more conversations than Facebook or X
91% of marketing executives use LinkedIn for quality content
Investment: 1-2-1 Training £200 | Group Training £30 per person (groups of 8-10)
The LinkedIn Reality: Personal vs Business Pages
Personal LinkedIn profiles get 5x more engagement than business pages.
But here's the truth - you need both for a complete professional presence.
Your Personal LinkedIn Profile
Your Digital Business Card
What it's for:
- Building personal authority and trust
- Networking with professionals
- Sharing industry insights
- Behind-the-scenes content
- Professional storytelling
This is where you build relationships and establish yourself as an expert
Your Business LinkedIn Page
Your Company Showcase
What it's for:
- Showcasing company culture
- Job postings and recruitment
- Company news and updates
- Product/service announcements
- Customer testimonials
This provides credibility and showcases your business professionally
The Strategy That Works
Personal Profile: Build relationships and authority
Business Page: Showcase credibility and company culture
Together: Create a complete professional presence that builds trust and generates leads
Your 3-Hour Training Journey
Hour 1: Foundation & Profile Setup (60 minutes)
Profile Photo & Headline Mastery
Learn what works and what doesn't for professional photos, plus the formula for headlines that actually get attention instead of generic job titles.
About Section That Tells Your Story
Structure your professional story to position yourself as the expert your ideal clients are looking for, with clear calls-to-action that feel natural.
Business Page Setup Excellence
Create your business page properly with searchable keywords, compelling descriptions, and all the elements that make prospects take you seriously.
Strategic Skills & Experience
Choose the right skills that your ideal clients search for, and present your experience as achievements rather than just job descriptions.
Break: 15 Minutes
Network with other business owners and review your hook ideas in the workbook.
Hour 2: Content Strategy & Posting (60 minutes)
Understanding LinkedIn's Algorithm
Learn what LinkedIn actually rewards: the golden hour after posting, content types that perform, and what kills your reach.
LinkedIn Tone of Voice
Master the sweet spot between too casual and too corporate - professional but human content that gets engagement without being boring.
Content Pillars Framework
Your personalised content strategy: 20% personal brand, 40% educational, 20% industry trends, 20% community engagement.
High-Performing Post Types
Learn the specific post structures that generate engagement: experience posts, opinion posts, educational content, behind-the-scenes, and question posts.
Break: 15 Minutes
Network with other business owners and review your hook ideas in the workbook.
Hour 3: Networking & Relationship Building (60 minutes)
Connection Strategy That Works
Who to connect with (and in what priority), how to personalise every connection request, and when to send requests for maximum acceptance.
LinkedIn Messaging Mastery
The perfect follow-up sequence, message templates for different scenarios, and exactly how to provide value before asking for anything.
Building Genuine Professional Relationships
The long-term relationship strategy: value-first approach, relationship maintenance activities, and building your referral network.
What You'll Take Away
Optimised Profiles:
Connection Templates:
Connection Templates:
Both personal and business profiles properly set up with compelling headlines, about sections, and strategic keywords
Connection Templates:
Connection Templates:
Connection Templates:
Personalised message templates for different networking scenarios
Content Strategy:
Connection Templates:
Content Strategy:
Clear content pillars framework with specific post types and examples for your industry
How the Training Works
1-2-1 Training (£200)
Perfect for: Businesses wanting completely personalised attention, unique industries, or specific challenges
What's included:
- Training at your business premises or a location of your choice.
- Completely customised to your business, industry, and customer base
- Work on your actual LinkedIn accounts with real-time optimisation
- Extended time for specific questions about your industry and challenges
- Flexible timing to fit around your business schedule
- Coverage: Available throughout Staffordshire, West Midlands, Greater Manchester, Derbyshire, Shropshire
Group Training (£30 per person)
Perfect for: Learning with other local business owners, networking while learning, and shared experiences
What's included:
- Small groups of 8-10 local business owners for individual attention
- Learn from each other's challenges and different industry approaches
- Still hands-on with personal attention for your specific business needs
- Regularly scheduled sessions in professional Staffordshire venues
- Networking opportunities with other local businesses
- Next group sessions:
Who This Training Is For
This training works brilliantly for:
- B2B businesses wanting to generate leads and establish authority in their industry
- Business owners who've neglected LinkedIn or don't know how to use it effectively
- Professionals wanting to build their personal brand and professional network.
- Companies need their team to represent them professionally on LinkedIn
- Businesses are ready to invest time in relationship-building that generates long-term results
This training isn't suitable for:
- Businesses looking for overnight viral success or growth hacks
- Those expecting results without consistent effort and engagement
- Companies wanting to automate everything without personal involvement
Ready to Master LinkedIn
Let's have a quick chat about your current LinkedIn presence and which training option would work best for your business.
Your current LinkedIn profile and what's holding you back
Whether 1-2-1 or group training suits your learning style
Your specific business goals and networking needs
Available dates and locations across our coverage areas
No pressure, no sales pitch - just honest advice about whether LinkedIn training would help your business generate professional connections and business opportunities.
Our Details
Call: 07900577104
Email: louise@staffordshiremarketing.co.uk
Available: Monday-Friday 9am-5pm
Want Free Marketing tips and details on training courses
Sign up to our newsletter and get the latest sent straight to your inbox!
Staffordshire Marketing
07900577104
louise@staffordshiremarketing.co.uk
Serving Staffordshire, Stoke-on-Trent & Surrounding Areas
Office Hours: Monday-Friday 9am-5pm
Copyright © 2025 Staffordshire Marketing - All Rights Reserved.
Sign Up for Our Weekly Newsletter
Tuesday Truths
Get weekly marketing tips, digital advice and new release dates for training courses!