INSTAGRAM TRAINING
INSTAGRAM TRAINING
Your Digital marketing consultent
Right then,
Fed up with posting on Instagram and Facebook and getting nowhere? Tired of spending hours creating content that nobody seems to see or care about? Ready to learn how to use these platforms properly for your business or non-profit organisation?
This 3-hour intensive Training will teach you everything you need to know about using Instagram and Facebook to grow your business. Not theory, not generic advice - hands-on Training using your real business, creating actual content you can use immediately.
Investment: 1-2-1 Training £200 | Group Training £30 per person (groups of 8-10)
What You'll Actually Learn & Create
Instagram Algorithm Mastery (2025):
- Understanding exactly what Instagram rewards: authentic storytelling, high engagement, watch time, consistent posting, and using all features
- How to work WITH the algorithm instead of fighting against it
- Platform-specific strategies that actually get your content seen by your ideal customers
Hook Writing That Works:
- 4 proven hook formulas
- Writing hooks specifically for your business that stop the scroll in the first 3 seconds
- Creating hooks that work for both Instagram and Facebook audiences
Call-to-Action Strategies That Convert:
- Action-oriented CTAs that get immediate response
- Urgency techniques that create movement
- Value-driven approaches that feel helpful rather than pushy
- Community-building CTAs that increase engagement
Instagram Content Creation Systems:
- Stories Strategy: What people want to see behind the scenes
- Reels Mastery: Step-by-step process for creating engaging reels with trending audio, text overlays, and strategic content structure
- Carousel Posts: What makes people stop and read
Facebook Business Strategy:
- Understanding Facebook vs Instagram
- Content that performs
- Facebook Groups strategy
Hands-On Content Creation Workshop:
DURING THE SESSION, YOU'LL ACTUALLY CREATE AND PLAN:
- 1 Instagram story sequence
- 1 Instagram reel concept
- 1 carousel post with slide structure
- 1 Facebook group-appropriate post
Your 3-Hour Training Session
Hour 1: Instagram Mastery (10:00-11:00)
Deep dive into Instagram strategy with immediate practical application.
Algorithm Understanding & Hook Creation:
- Learning exactly what Instagram prioritises and why your current approach might not be working
- Creating powerful hooks using proven formulas that work for your specific business
- Understanding trending music and audio strategy (including legal considerations)
- Call-to-action mastery that converts viewers into customers
Content Format Mastery:
- Instagram Stories goldmine: why 500M+ daily users make this your secret weapon, content types that perform, interactive stickers and engagement boosters
- Reels creation process: planning structure, recording techniques, adding trending audio, text overlays, and optimisation
- Carousel post strategy: hook-to-CTA structure that keeps people swiping and engaging
Break: 15 Minutes (11:00-11:15)
Network with other business owners and review your hook ideas in the workbook.
Hour 2: Facebook Strategy (11:15-12:15)
Understanding Facebook's unique environment and how to leverage it effectively.
Platform-Specific Strategy:
- Facebook vs Instagram: why your approach needs to be different and how to optimise for each platform's strengths
- Content that works on Facebook: community-focused posts, behind-the-scenes stories, educational content, local highlights
- Facebook Groups mastery: finding the right groups, hook formulas that work, efficient posting processes
Community Building & Engagement:
- Strategic tagging and relationship building (when to tag, best practices, networking strategies)
- Pre/post engagement method: exactly what to do 5 minutes before and after posting
- Quality engagement rules: what works vs what looks spammy
Break: 15 Minutes (12:15-12:30)
Network with other business owners and review your hook ideas in the workbook.
Hour 3: Hands-On Creation (12:30-13:30)
This is where you create actual content during the session that you can start using immediately.
Live Content Creation Workshop: You'll create and plan these 4 pieces of content during the session:
- Instagram Story Sequence - 3 slides with interactive elements planned and structured
- Instagram Reel Concept - Complete planning with hook, audio strategy, and content structure
- Carousel Post - Full slide breakdown from hook to CTA
- Facebook Group Post - Appropriate for your target networking groups
Implementation Systems:
- Content scheduling using Instagram and Facebook's native scheduling tools (better algorithm performance)
- Optimisation checklist for every post: strong hook, appropriate hashtags, high-quality visuals, clear CTA, optimal posting time, consistent brand voice
What You'll Take Away
Immediate Content Assets
Strategic Implementation Plan
Complete Training Materials
- 4 pieces of ready-to-use content ideas created during the session for your actual business
- Content pillars framework customised for your business with specific topic ideas
- Hook formulas that work for your industry with examples you've written
- Call to actions that help your clients connect with you
Complete Training Materials
Strategic Implementation Plan
Complete Training Materials
- Comprehensive workbook with all note-taking, planning sheets, and reference materials
- Content creation templates for ongoing use: hook formulas, CTA frameworks, story planning sheets
- Facebook Groups strategy guide, including group research worksheets and posting templates
- Engagement tracking pages to monitor what's working and refine your approach
Strategic Implementation Plan
Strategic Implementation Plan
Strategic Implementation Plan
- Posting schedule optimisation based on your audience and business type
- Community engagement strategy, including pre-/post-engagement workflows
- Performance tracking systems that show real business impact
How the Training Works
1-2-1 Training (£200)
Perfect for: Businesses wanting completely personalised attention, unique industries, or specific challenges
What's included:
- Training at your business premises or a location of your choice.
- Completely customised to your business, industry, and customer base
- Work on your actual social media accounts with real-time optimisation
- Extended time for specific questions about your industry and challenges
- Flexible timing to fit around your business schedule
- Coverage: Available throughout Staffordshire, West Midlands, Greater Manchester, Derbyshire, Shropshire
Group Training (£30 per person)
Perfect for: Learning with other local business owners, networking while learning, and shared experiences
What's included:
- Small groups of 8-10 local business owners for individual attention
- Learn from each other's challenges and different industry approaches
- Still hands-on with personal attention for your specific business needs
- Regularly scheduled sessions in professional Staffordshire venues
- Networking opportunities with other local businesses
- Next group sessions:
Who This Training Is For
This training works brilliantly for:
- Local businesses want to attract more customers through social media.
- Business owners are currently posting but not seeing consistent results or engagement.
- Companies who are spending too much time on social media without clear business returns
- Businesses wanting professional-looking content without hiring expensive agencies.
- Teams needing consistent, strategic approaches to social media marketing
- Companies who are ready to learn systems that generate actual business inquiries and sales
This training isn't suitable for:
- Businesses looking for follower growth tricks or viral content strategies without a business focus.
- Companies wanting to automate everything without any personal involvement or engagement
- Brands expecting an overnight transformation without implementing consistent posting strategies
Ready to Master Instagram & Facebook?
Let's have a quick chat about your current social media challenges and which training option would work best for your business.
What we'll discuss:
- Your current Instagram and Facebook efforts and the results you're actually seeing
- Whether 1-2-1 or group training suits your learning style and business schedule
- Your specific business goals and how social media can help achieve them
- Available dates and locations for your training across our coverage areas
No pressure, no sales pitch - just honest advice about whether this training would help your business generate real results through social media.
Our Details
Call: 07900577104
Email: louise@staffordshiremarketing.co.uk
Available: Monday-Friday 9am-5pm
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Staffordshire Marketing
07900577104
louise@staffordshiremarketing.co.uk
Serving Staffordshire, Stoke-on-Trent & Surrounding Areas
Office Hours: Monday-Friday 9am-5pm
Copyright © 2025 Staffordshire Marketing - All Rights Reserved.
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